Book 02
The Value-First Playbook
Moving Beyond Hourly Billing
Stop trading hours for dollars. Start charging for outcomes.
Coming soon
02
The Value-First Playbook
Moving Beyond Hourly Billing
EFG
Who it’s for
Consultants and agencies still billing by the hour — and wondering why they can't break through their revenue ceiling.
The problem it solves
Hourly billing caps your income at your working hours, rewards slowness, and anchors clients on the wrong metric entirely. You're not selling time. You're selling results. Pricing like it's time is the single biggest revenue leak in most service businesses.
What it’s worth
25–35x return
$175k–250k in recovered revenue from underpricing and scope creep
What’s inside
A practical playbook for transitioning to value-based pricing: how to diagnose what clients actually pay for, how to structure offers that price on outcomes, and how to have the pricing conversation without losing the deal.
You’ll learn
- 01The three questions that surface what a client is really buying
- 02How to price a scope you haven't fully defined yet
- 03The scope creep protection clauses every proposal needs
- 04Scripts for the 'why is it so expensive' conversation
- 05A migration path from hourly to value-based without losing current clients
The book
$9.99
PDF and EPUB. Yours forever.
Best value
The bundle
$39
- The book (PDF + EPUB)
- Value-based pricing calculator
- Proposal templates (3 variants)
- Pricing conversation scripts
Want to know when it ships?