Stuck between two ideas you can’t decide on?Get an honest read in five minutes.
Practical tools for people starting service businesses. No “crush it” energy. No generic startup advice. Just direct, opinionated playbooks for consultants, freelancers, coaches, and agency founders.
A clear read on whether to start, develop, or shelve.
Your idea, rated across 9 criteria that matter for service businesses — not VC-backed SaaS. See your strongest signal and your biggest risk.
Three specific things to do this week to validate your idea before you sink another month into it. Not theory. Specific moves with specific people.
Start this weekend, develop it further, or shelve it. The kind of straight answer your friends and family won’t give you.
One tool for each hard decision.
Launchpad Brief
Which idea should you start?
Score your service business ideas across 9 weighted criteria. Get a personalized, no-BS action plan for your top idea.
Pricing Compass
What should you actually charge?
A calibrated pricing assessment based on your market, client type, and positioning. Tells you where your real ceiling is.
First Five Clients
Zero to your first paying clients.
A tactical playbook for getting your first five paying clients without a network, a funnel, or a website.
Short books. Real leverage.
Six focused playbooks for the real problems service businesses have. Written to be read in an afternoon and worth their price in the first week.
Most startup advice wasn’t written for you.
The internet is drowning in advice for VC-backed SaaS founders. “Find product-market fit.” “Growth hack your TAM.” “Raise a seed round.” None of that maps to what you’re actually doing.
If you’re starting a consultancy, an agency, a coaching practice, or any service business, your biggest problems are different. Who will pay you? How much? How do you find them? How do you deliver without burning out? The Field Guide is a growing collection of tools built specifically for those questions — the ones that actually decide whether you make it.
Lessons from the actual field.
Short reads on pricing, client acquisition, and the quiet math of service businesses. New issue monthly.