The Tools.
One tool for each hard decision. Start with whichever matches the question keeping you up right now.
Launchpad Brief
Which idea should you start?
Score your service business ideas across 9 weighted criteria. Get a personalized, no-BS action plan for your top idea, including a 72-hour validation bet and an honest verdict.
Pricing Compass
What should you actually charge?
A calibrated pricing assessment based on your market, client type, and positioning. Tells you where your real ceiling is — and how to frame offers that command it.
First Five Clients
Zero to your first paying clients.
A tactical playbook for landing your first five paying clients without a network, a funnel, or a website. Step-by-step outreach, positioning, and close scripts.
The Positioning Check
Is your pitch working, or is it noise?
Paste your current pitch. Get an honest assessment of clarity, specificity, and whether the person you want to hire you would actually understand what you do.